Strategi Dakwah Efektif di Era Kekinian

Abstract

This article reviews various effective da'wah strategies in responding to the dynamics of the times, including the use of social media, interfaith dialogue, personal approach, community empowerment, and creativity in presenting religious messages. The approaches used are case analysis, literature review, interviews, and social media content analysis.  This article shows that successful proselytization requires a holistic approach, combining traditional values with contemporary innovations. It is hoped that this article can provide practical guidance for da'i, religious organizations, and da'wah practitioners in selecting and implementing da'wah strategies that suit the modern era. By developing responsive and inclusive strategies, da'wah can continue to contribute in shaping a harmonious society based on religious values.