Pengembangan Produksi Kopi Rumahan dalam Meningkatkan Daya Jual Kopi Hasil Panen Petani Kopi di Desa Kalibarukulon

Development of Home Coffee Production in Increasing the Selling Power of Coffee Harvested by Coffee Farmers in Kalibarukulon Village

Abstract

Coffee as a leading export commodity is one of the plantation products that is widely traded on the world market. Coffee is the fourth largest contributor to the country's foreign exchange. As the third largest coffee producer in the world, Indonesia has 3 types of coffee varieties namely Robusta, Arabica and Liberika. Kalibarukulon Village is the best robusta coffee producer in Banyuwangi Regency. This work program aims to add insight into marketing strategies for coffee farmers in managing their coffee crops as products with higher selling value. This research uses a descriptive method with data collection techniques using surveys and interviews with several sources who are competent in the field of coffee. The results of the coffee socialization carried out can be useful for farmers in adding insight and marketing strategies to their coffee so that they can increase their economic level. This work program focuses on increasing the selling power of coffee harvested by coffee farmers into products that have a higher selling value.